Samsung's New Strategy Chief an Apple User, Cites Ecosystem Benefits and 'Stickiness'

Samsung's New Strategy Chief an Apple User, Cites Ecosystem Benefits and 'Stickiness' - Mac Rumors window.fbAsyncInit = function() { FB.init({ appId : '263507923666566', status : true, // check login status cookie : true, // enable cookies to allow the server to access the session xfbml : true // parse XFBML }); }; (function() { var e = document.createElement('script'); e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; e.async = true; document.getElementById('fb-root').appendChild(e); }()); Front Page Mac Blog iOS Blog Roundups iMaciPad miniMac mini13" MacBook Pro Buyer's Guide ForumsGot a tip for us? Share it...Twitter • Facebook • RSSa. Send us an emailb. Anonymous formclose (x)Samsung's New Strategy Chief an Apple User, Cites Ecosystem Benefits and 'Stickiness'Thursday December 13, 2012 7:41 am PST by Eric SlivkaIn an interview with MIT Technology Review (via The Verge), Samsung Chief Strategy Officer Young Sohn reveals that he is in fact an Apple user. Sohn, who joined Samsung in August, uses a Mac, an iPhone, and an iPad as his personal devices, and cites Apple's ecosystem as a major advantage for the company.

OK, so think about Apple compared to Samsung. I use a Mac, actually, at home. I’ve always used Mac, an iPhone, and an iPad. I also have the Galaxy. So I’m a great example.

If you look at the strengths of Apple, in a way it’s not the product per se. It’s that consumers like their ecosystem such as iCloud. I like that my family 6,000 miles away in Korea is able to see my schedule and see all of my contacts and photos. It is sticky, but it is a proprietary architecture.

Sohn goes on to note that he believes Samsung devices such as the Galaxy Nexus are better than the iPhone but that the convenience of Apple's connected ecosystem brings a critical aspect to the user experience. In Sohn's view, Samsung needs to move beyond its current device-centric model and work with partners to embrace a model of an open ecosystem to provide a quality user experience.

Sohn also briefly addresses Apple within the context of Samsung's effort to set up operations in Silicon Valley, noting that Samsung is focused on the broader opportunities involving 6,000 startups in the region and not driven by a desire to take on Apple on its home turf. Sohn praises Apple as "a very innovative company" and points to Apple's role as both customer and competitor of Samsung as defining their relationship. [ 117 comments ] Tweet Top Rated Comments(View all)

STiNG Operation2 days ago at 07:45 amWe found him!
Rating: 22 PositivesHishamAkhtar2 days ago at 07:50 amApple should make an ad.Rating: 20 PositivesHexley2 days ago at 07:52 amFinally, an honest Samsung employee!Rating: 18 PositivesHellhammer2 days ago at 07:59 amThey found his head in a ditch 20 minutes after this interview.

I met several Samsung executives when I was in Korea and quite a few of them had an iPhone. They weren't trying to hide them and in fact, they even made a little fun of me since I have an old 3GS.Rating: 17 PositivesJayLenochiniMac2 days ago at 07:54 amSohn goes on to note that he believes Samsung devices such as the Galaxy Nexus are better than the iPhone but that the convenience of Apple's connected ecosystem brings a critical aspect to the user experience.

Who does that sound like? The many fandroids here who can't help but visit the iPhone forum on a daily basis. They know internally that the iPhone is the better device.Rating: 17 Positivesdalbir44442 days ago at 08:08 amHmm...I wonder if there are any Apple execs who use Samsung products

I'm sure many have Samsung TVs or fridges.Rating: 12 Positivesbfreecity2 days ago at 07:59 amThis just in:

Samsung exec figures out Apple has sound business strategy!

Next week...

Samsung exec opines that Apple probably hires "good product designers" and that the Apple logo is "recognizable."Rating: 11 Positivesmacnerd932 days ago at 07:48 amSamsung's stuff is just not as nice to use as Apple's.

I've tried a lot, including their latest offerings like the SIII & the Note to me they just seem to lack an x-factor. Not sure how else to explain it.Rating: 9 Positivessulpfiction2 days ago at 07:45 amThey found his head in a ditch 20 minutes after this interview.Rating: 8 Positivesmw3602 days ago at 07:46 amSamsung Galaxy OS coming soon....Rating: 7 Positives
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