Steve Jobs on Computer Animation as a Milestone for Film History, Before the Release of 'Toy Story' [Mac Blog]

Steve Jobs on Computer Animation as a Milestone for Film History, Before the Release of 'Toy Story' - Mac Rumors window.fbAsyncInit = function() { FB.init({ appId : '263507923666566', status : true, // check login status cookie : true, // enable cookies to allow the server to access the session xfbml : true // parse XFBML }); }; (function() { var e = document.createElement('script'); e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; e.async = true; document.getElementById('fb-root').appendChild(e); }()); Front Page Mac Blog iOS Blog Roundups iMaciPad miniMac mini13" MacBook Pro Buyer's Guide ForumsGot a tip for us? Share it...Twitter • Facebook • RSSa. Send us an emailb. Anonymous formclose (x)Steve Jobs on Computer Animation as a Milestone for Film History, Before the Release of 'Toy Story'Friday December 14, 2012 8:37 am PST by Husain SumraSteve Jobs famously purchased Pixar from Lucasfilm for $10 million in 1986, selling the company to Disney 20 years later for $7.4 billion. In 1995, Pixar was ready to unveil its first feature film, Toy Story, which was also the first feature film composed entirely of computer-animated graphics. Before the film was released, Steve Jobs spoke at SIGGRAPH 95, a conference for those in the computer graphics industry.

In his speech, the full video of which was discovered by Mashable, Jobs presciently compared computer-animated films to such game-changing breakthroughs as sound and Technicolor, even as Toy Story had yet to be released in theaters.

I want to talk for a minute about a place in history. The computer graphics community has been climbing the wall of the castle for 20 years, standing on each others shoulders and made immense progress as we've seen today. And finally we have now scaled the castle wall and we're in the castle now with Toy Story and I think that's an achievement that many in this room should take proud ownership in.

And we should take a few minutes today, on the hundredth anniversary of the invention of the motion picture, to contemplate the contributions that we're making. We have now pioneered, I think really, the next major offshoot of the motion picture. It's going to be a medium in its own right, it's going to have unique talents in itself that we will find boundaries for as we explore it over the next many years.

Toy Story went on to become a blockbuster, taking in over $360 million at the box office and spawning sequels, spinoffs, and extensive merchandising as it garnered a prominent place in entertainment history.

Before Toy Story, computer graphics were used for either short films or to augment live action movies with special effects. Since Toy Story, there has been a boom in the production of computer-animated films and less of the traditional hand-drawn animated films. In early November, Pixar Animation Studios named its main building in honor of Steve Jobs. [ 25 comments ]Tweet Top Rated Comments(View all)

Joe-Diver1 day ago at 08:41 amOne of history's great acquisitions.Rating: 6 Positiveseverything-i1 day ago at 09:12 amNot to discredit Pixar's accomplishments (quite the opposite, I think they're the best filmmakers on the planet), but the Canadian TV series ReBoot, the first fully CGI television program, started airing a year before Toy Story premiered.

As it says in the story it was the first fully computer generated feature film. There had been many short films as well as the TV show you mention before it but Toy Story took all this to a new level. Steve Jobs bank rolled Pixar for many years spending a vast amount of money on developing the company to the point where it could produce something like Toy Story, in computer animation he saw a future in something that many of the big players thought was a complete wast of time.Rating: 5 Positivesmbarriault1 day ago at 08:55 amNot to discredit Pixar's accomplishments (quite the opposite, I think they're the best filmmakers on the planet), but the Canadian TV series ReBoot, the first fully CGI television program, started airing a year before Toy Story premiered.Rating: 5 PositivesSnowLeopard OSX1 day ago at 11:14 amI'm an avid Pixar fan -- this is brilliant.

Thanks for posting this.Rating: 4 Positivesurbanslaughter1 day ago at 10:49 amThis is a perfect example of what made Steve Jobs a genius. He understood the implications of every step taken. He saw the future before the rest of us imagined it.Rating: 4 PositivesSockRolid1 day ago at 10:06 ama tv show isnt cinema. jobs was referring to filmmaking. different beasts...

Theater is life.
Cinema is art.
Television is furniture.
- Author unknownRating: 3 PositivesCascadians1 day ago at 09:09 amThe one and only great Steve Jobs, brilliant visionary who not only foresaw the future but understood the significance of each moment as it passed.

Love you forever Steve. Can never thank you enough. Think you are already needed back here.Rating: 2 Positivesdavidjearly10 hours ago at 08:23 amThe World of technology misses Steve. I miss Steve.

And no, I didn't know him. I'm just stating my opinion that the World is a less exciting place without Steve.Rating: 1 PositivesApfelKuchen1 day ago at 11:16 amGreat clip. Strange how Jobs keeps referring to CGI as "synthetic," making computer animation sound somehow inferior. But his pride is really evident.

It depends on the linguistic baggage you bring with you. http://dictionary.reference.com/browse/synthesis

Speaking to that audience? I doubt a person in the room thought computer-synthesis was inferior in any way, other than to the extent that it was not yet as good as they could imagine.

The word was hijacked, as was "artificial." ("Art" is cool, but "artificial" is not? What's that all about?) But all of language is man-made, so we use (or abuse) a human creation to denigrate other human creations.

Compliment or slur? It's often just a matter of context and/or tone of voice.Rating: 1 PositivesMacLawyer1 day ago at 10:56 amIf we had Google back then, they would come out with Google Animation (quickly thrown together stick animations) and claim they invented it.Rating: 1 Positives
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